Què és AMP i com pot impulsar la web de la teva pime - Infografia

Accelerated Mobile Pages (AMP) is an open-source framework designed to create web pages that load almost instantly on mobile devices.

It is based on:

• An optimized version of HTML
• Restrictions on the use of JavaScript
• Prioritized loading of essential content
• Caching systems that speed up page delivery

Its main objective is to improve the mobile experience through faster loading speeds.

AMP optimizes performance through:

• Lighter and more structured code.
• Elimination of render-blocking elements.
• Priority given to above-the-fold content.
• Use of cache to serve pages quickly.

Common results:

• Significant reduction in loading time.
• Better experience on slow mobile connections.
• Higher user retention.

Advantages of AMP for your SME

• Improved user experience.
• Reduced bounce rate.
• Greater likelihood of users staying on the page.
• Improved performance in mobile search.
• Optimized data consumption.

A faster website conveys professionalism and improves brand perception.

Impact on SEO and performance

Faster loading speed contributes to:

• Better ranking in mobile search results.
• Increased organic visibility.
• Improved scores in page experience metrics.
• Higher conversion rates.

AMP is a technical solution aimed at improving speed and the mobile experience. For an SME, it can represent an opportunity to optimize its digital presence, reduce bounce rates, and improve SEO performance without the need to completely redesign its website.